Schedule of Trainings and Seminars


Time:

8:00AM-5:00PM

Start Date:

March 15, 2019

End Date:

March 15, 2019

Status

open

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Course Details


Course Name

Creative Blogging and Content Marketing

Type of Course Module

Course Module

Course Description

Content Marketing and Creative Blogging
With consumers being bombarded with more adverts and messages than ever, it becomes increasingly difficult for companies and brands to stand out. Content marketing provides an avenue for business to communicate effectively with their audience by providing valuable and relevant  content. In this course, attendees will learn pragmatic and actionable steps in content marketing that will help drive their business to the next level.

Course Outline

Part I. Content Marketing
A. The Basics of Content Marketing
B. Traditional Publicity vs Content Marketing
C. The Content Marketing Process
D. Types of Content Marketing
E. Content Marketing Frameworks
F. Content Promotion Strategies

Part II. Creative Blogging
A. Writing Winning Headlines
B. Call to Action (CTA) Examples that Convert
C. What to do Post Publication
D. Measuring Results
E. Tools of the Trade

Target participants:
Bloggers and Content Writers
Social Media Specialists
Marketing and Sales professionals
Communications and PR personnel
Entrepreneurs

Duration

1 day

Registration Fee

2,500.00

Contact Person

Joseph Argente

Email

josephargente@pttc.gov.ph

Contact Number

831-9988

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