Schedule of Trainings and Seminars
Time:
8:00AM-5:00PM
Start Date:
November 15, 2018
End Date:
November 15, 2018
Status
postponed
Course Details
Course Name
Global Strategic Marketing
Type of Course Module
Course Module
Course Description
International considerations play a bigger part on today’s marketplace, from domestic cultural variety to global economic patterns. That is why, in today’s global markets the philosophy “think global act local” is of greater significance. Understanding the key dimensions of the International and Global marketing environment from the perspective of Strategic Marketing should be the goal of every businessperson.
This training lays the foundation to gaining competitive advantage in the global marketplace by providing understanding of the competitive implications affecting global marketing strategies, as well as covers the factors that govern the decision to enter export marketing and analyzes planning, organizing, and managing an international business marketing strategy.
Course Outline
Introduction to Global Marketing
- Global Economy and International Trade
- Global Markets
- Global Competitors
- Global Marketing Research
- Global Market Entry Strategies
- Global Product Strategies
- Pricing for Global Markets
- Managing Global Distribution Channels
- Global Promotion Strategies
- Organizing For Global Marketing
METHODOLOGY:
- Discussion and Application
TARGET PARTICPANTS:
- Entrepreneurs, Sales and Marketing Executives, Managers, Operations Personnel, Operations Management Students, Business Owners, Business Development Executives
Duration
1 day
Registration Fee
-
Contact Person
Joseph Argente
josephargente@pttc.gov.ph
Contact Number
831-9988