Time:

8:00AM-5:00PM

Start Date:

November 15, 2018

End Date:

November 15, 2018

Status

postponed

Course Name

Global Strategic Marketing

Type of Course Module

Course Module

Course Description

International considerations play a bigger part on today’s marketplace, from domestic cultural variety to global economic patterns. That is why, in today’s global markets the philosophy “think global act local” is of greater significance. Understanding the key dimensions of the International and Global marketing environment from the perspective of Strategic Marketing should be the goal of every businessperson.

This training lays the foundation to gaining competitive advantage in the global marketplace by providing understanding of the competitive implications affecting global marketing strategies, as well as covers the factors that govern the decision to enter export marketing and analyzes planning, organizing, and managing an international business marketing strategy.

Course Outline

Introduction to Global Marketing

• Global Economy and International Trade
• Global Markets
• Global Competitors
• Global Marketing Research
• Global Market Entry Strategies
• Global Product Strategies
• Pricing for Global Markets
• Managing Global Distribution Channels
• Global Promotion Strategies
• Organizing For Global Marketing

METHODOLOGY:

• Discussion and Application

TARGET PARTICPANTS:

• Entrepreneurs, Sales and Marketing Executives, Managers, Operations Personnel, Operations Management Students, Business Owners, Business Development Executives

Duration

1 day

Registration Fee

-

Contact Person

Joseph Argente

Email

josephargente@pttc.gov.ph

Contact Number

831-9988