Schedule of Trainings and Seminars


Time:

8:00AM-5:00PM

Start Date:

September 12, 2019

End Date:

September 12, 2019

Status

open

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Course Details


Course Name

Search Engine Optimization

Type of Course Module

Course Module

Course Description

Search Engine Optimization is the process of improving a website’s visibility on search engines. In this course, participants will learn how search engines work, how rankings are determined and what can be done to improve the placement of a site’s listings in search results for keywords relevant to its content. The techniques shared in this course are practiced by learning SEO company in the Philippines.

Course Outline

COURSE CONTENT:

  1. An Overview of SEO
  • Definition
  • The benefits of SEO
  • How search engine works
  • How rankings are calculated
  1. The Fundamentals of SEO
  • Keyword Research
  • Content Development
  • Content Promotion
  1. On-Page SEO
  • Technical SEO Audit
  • Site speed
  • Mobile friendliness
  • Site Taxonomy
  • Internal linking
  • Image optimization
  • format optimization
  1. Off-Page Optimization
  • Link Acquisition
  • Social media marketing
  • Social bookmarking
  • Brand mentions
  1. SEO Tools
  • For technical SEO
  • For link acquisition
  • For keyword research
  1. Measuring Success
  • Rank tracking
  • Organic traffic measurement
  • Conversion tracking

METHODOLOGY:

•           Discussion and demonstration

TARGET PARTICIPANTS:

  • Interested people in the business sector who needs to improve their search ranking.

Duration

1 day

Registration Fee

3,000.00

Contact Person

Joseph Argente

Email

josephargente@pttc.gov.ph

Contact Number

831-9988

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Trainings & Seminars